Grocery retail is the next frontier for e-commerce in China
From their very low base, China's online sales in grocery retail skyrocketed, growing at 45% annually from 2012 to 2017. To grow the sector, Chinese internet companies like Tencent, Alibaba and JD.com have been acquiring and teaming up with bricks-and-mortar stores. While young consumers are quickly adapting to this trend, the older generation of Chinese shoppers still prefers buying their groceries in shops and wet markets. Portfolio Manager Hyomi Jie compares traditional wet markets to ultra-modern supermarket grocery deliveries, and examines the perceptions of customers using them.